Online Advertising - Social Media Marketing

Online or Social Media Marketing refers to the process of gaining website traffic or attention through social media sites.

Our Social Media Marketing programs center on efforts to create content for our customers that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or your company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

Recent Social Media Marketing Statistics:

  • 53% of Twitter users recommend companies
  • 74% of B2B companies use Facebook marketing
  • 57% of businesses got customers via LinkedIn
  • 75% of businesses use social media marketing
  • $3.1 billion on social media marketing in 2014
  • Facebook has 42 million "Pages" with 10+ likes
  • B2B social media marketing spending rose 67%
  • 20% of visitors to biz sites are from social media
  • 66% that follow a brand on Twitter will purchase
  • 66% increased SEO rankings from social media
  • 91% of social marketers see improved site traffic
  • 130 is the average friends per Facebook user
  • Social media commerce will top $30 billion in 2015
  • 26% of retweets are created by requested a RT
  • 50% of smartphones connect to Facebook hourly
  • 552 million active users on Facebook
  • Average Facebook user logs in 6.5 hours monthly
  • 75% of businesses use social media marketing
  • Twitter is made up of 60% females and 40% males
  • Google+ userbase is 69% males and 31% females
  • Pinterest users are 79% female and 21% male
  • 58% of all Facebook users retun to site daily
  • There are 500+ million likes on Facebook everyday
  • 250 million photos are added to Facebook daily
  • 26% of Twitter retweets have "please RT" in it
  • 1 million new Twitter accounts are added daily
  • YouTube has 4 billion videos viewed every day
  • The average Pinterest user has 171 pins
  • 67% of people like biz pages for coupons
  • 28% of users share deals through social media
  • 91% of mobile internet access is for social media


Social Media Marketing

Services Overview


Facebook Social Media Marketing Overview

Facebook Page Management

The goal of our Facebook management service is to increase the engagement rate with the existing base of Facebook fans. One of the ways that we accomplish this is through an ongoing content marketing system that runs through the website of the client. Our system publishes articles with info and graphics that have a proven track record of being shared within Facebook. This allows us to send high converting traffic to pages within your site that reinforce social media marketing via sharing.

Facebook Like Building

We work with our clients to increase the total number of prospects and customers that have liked their Facebook page. Every social media marketing campaign is unique to each client, and we focus on leveraging existing assets that will deliver the highest ROI.

Facebook Social Media Advertising

We create and manage Facebook ad campaigns for our clients. Our social media ad experts create custom Facebook ad campaigns that are designed to focus in on the ideal target audience with the highest conversion rate. The design team also creates custom landing pages tailored to be congruent with each advertisement.

Twitter Social Media Marketing Overview

Twitter Account Management

As with Facebook, we leverage our content marketing system to push targeted Twitter traffic back to the client's website. The end goal is to drive more revenue from social media marketing. This is accomplished by creating tweets that having the highest click through and retweet rate. The two major components of a successful tweet are the message and the landing page.

Increasing Twitter Followers

One of the primary goals of our social media marketing campaigns is to increase the total number of Twitter followers to our clients. The number of followers that a company has can influence everything from the conversions ratio of the site to how long a visitor will stay on a website. We use a variety of social media marketing techniques and strategies to increase this number.

Twitter Social Media Advertising

We use a network of the most influential users on Twitter to promote our clients to. The network is made up of over 42,000 people and businesses that have agreed to tweet out messages in exchange for getting paid for each click that the tweet generates.

For more information or to get a custom quote, please Call (604) 628-1976 or eMail

About Us:

Genesis Business Solutions (GBS) provides specialized business and financial planning, marketing and advisory services to small and medium sized businesses in the Lower Mainland. If you want to start or grow a business, we’ll show you how to start making money doing what you’re passionate about. Whether you’re launching a lifestyle business or a global brand, we know how to make your ideas come to life and make sense. We will get to know you, your business and your numbers and help you put your ideas and vision on paper and make your business goals possible. (Find out more)

Genesis Business Solutions
Suite 2300-2850 Shaughnessy Street
Port Coquitlam, B.C. V3C 6K5

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Telephone Contact (604) 628-1976

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